SAN JUAN CAPISTRANO, Calif., Sept. 29, 2016 — SM Ingredients (SMI), a premier distributor and marketer to the food, nutrition, animal, and beverage industries, today announced its new global mission and robust corporate identity. The company plans to unveil its new mantra and branding elements at the upcoming Supply Side West (SSW) tradeshow in Las Vegas.

Founded in 2008 by industry veteran Steve Marantette, the southern California-based firm has realized tremendous growth, expanding into new product categories while maintaining transparent access to the world’s leading manufacturers and suppliers. In addition, the company recently relocated to its new Orange County headquarters.

“Business has been brisk!” exclaimed Marantette, preparing for next month’s SSW event. “While our core values have remained constant from the beginning, because of our extended reach and breadth, it was time to re-evaluate our value proposition, augment our corporate identity, and expand our capabilities.”

Leveraging its consistency with key accounts and worldwide manufacturers/suppliers, SMI recently re-launched its corporate website which succinctly describes its product categories and core competencies. In addition, the company will be promoting its proprietary new product, Logifiber, which has received rave reviews as a major breakthrough in the category of soluble fibers.

“SMI is going to have a solid presence at Supply Side, complete with a new identity, show booth, icons, graphics, and of course, opportunity to speak with prospects about our company and its unique product line,” Marantette recapitulated. “We’re quite excited and ready to make a splash in Las Vegas.”